HUMZA ABBAS; HASSAN HAFEEZ; ALI RASHEED; UROOJ SAEED; FAHAD RATHORE. The impact of electronic word of mouth on brand image and consumer purchase intention: an empirical study of the clothing industry in Pakistan. Governance and Management Review, [S. l.], v. 3, n. 02, 2026. Disponível em: https://gmr.ias.edu.pk/index.php/gmr/article/view/125. Acesso em: 10 jun. 2026.