MEHREEN WAHEED; ANSAR WASEEM; AHMED AHSAN AKBAR. KNOWLEDGE CREATION PROCESS IN ADVERTISING FIRMS OF PAKISTAN . Governance and Management Review, [S. l.], v. 6, n. 01, 2026. Disponível em: https://gmr.ias.edu.pk/index.php/gmr/article/view/56. Acesso em: 10 jun. 2026.