MUKARAM ALI KHAN; AMNA TANVEER; SYED SOHAIB ZUBAIR. IMPACT OF SALES PROMOTION ON CONSUMER BUYING BEHAVIOR: A CASE OF MODERN TRADE, PAKISTAN . Governance and Management Review, [S. l.], v. 4, n. 01, 2026. Disponível em: https://gmr.ias.edu.pk/index.php/gmr/article/view/70. Acesso em: 10 jun. 2026.