Mukaram Ali Khan, Amna Tanveer and Syed Sohaib Zubair (2026) “IMPACT OF SALES PROMOTION ON CONSUMER BUYING BEHAVIOR: A CASE OF MODERN TRADE, PAKISTAN ”, Governance and Management Review, 4(01). Available at: https://gmr.ias.edu.pk/index.php/gmr/article/view/70 (Accessed: 10 June 2026).