Humza Abbas, Hassan Hafeez, Ali Rasheed, Urooj Saeed, and Fahad Rathore. “The Impact of Electronic Word of Mouth on Brand Image and Consumer Purchase Intention: An Empirical Study of the Clothing Industry in Pakistan”. Governance and Management Review 3, no. 02 (April 24, 2026). Accessed June 10, 2026. https://gmr.ias.edu.pk/index.php/gmr/article/view/125.