Asma Tahir, Iman Saleem. IMPACT OF SERVICE QUALITY ON STUDENT SATISFACTION IN HIGHER EDUCATION: A COMPARATIVE STUDY OF PUBLIC AND PRIVATE UNIVERSITIES IN PAKISTAN . GMR [Internet]. 2026 Apr. 24 [cited 2026 Jun. 10];6(01). Available from: https://gmr.ias.edu.pk/index.php/gmr/article/view/117