The impact of electronic word of mouth on brand image and consumer purchase intention: an empirical study of the clothing industry in Pakistan

Abstract

The main motivation behind this exam document is to look at the extent to which EWOM among customers can affect the brand image and the intent of buying the consumer in the clothing industry. A key condition display process is linked to the E-WOM impacts survey on brand image and buyer's purchase target. The exploration program was tested using an example of 385 respondents who included information within online purchasing groups and examined buyers of Pakistan's textile industry at the time of the investigation. The document recalls the methodologies to help a brand profitably through client-based social networking on the web, as well as typical suggestions for delegated websites and dialogues to enhance this note on a major path with people in their online dating. This explorative document extends the winning image rating to another set, in particular e-WOM. This document provides profitable knowledge on e-WOM estimation, brand image and purchasing expectations of the purchaser in the clothing industry and provides a facility for future search for tagging items.