Measuring the perceived effectiveness of online recruitment system

Abstract

This research aimed to examine the perceptions regarding the effectiveness of online recruitment in Pakistan by using the Technology Acceptance Model (TAM).
Mixed-method research was conducted using qualitative and quantitative analyses. 30 HR mangers were interviewed and 170 HR personnel provided data via questionnaires. For qualitative data analysis Gioia, Corley, and Hamilton (2013) methodology was used, while quantitative data was analyzed using multiple regression.
The results revealed that online recruitment facilitates organizations in terms of reaching wider applicants with less expenses and time consumption. Most importantly, HR managers and team members’ behavioral intentions are affected by key factors, including usefulness, technology self-efficacy, perceived ease of use, and attitude towards using websites.