WHEN EMPLOYEES DOUBT, DOES BEING GREEN AND AMBIDEXTROUS PAY OFF?

Abstract

The primary goal of this study is to develop a comprehensive model concerning the impact of green transformational leadership (GTL), perceived organizational ambidextrous culture (POAC), and CSR skepticism (CSRS) on employee’s intention to stay (ITS) in the hospitality industry. A cross-sectional survey was conducted in the five primary hotels of Lahore City to collect data from 205 hotel employees serving in managerial and non-managerial roles. The findings reveal that GTL and POAC are positively associated with employees’ ITS in the hospitality industry, while green organizational identity plays a mediating role in the GTLITS relationship. CSRS negatively impacts intention to stay, however, employees’ proenvironmental behavior (PEB) moderates this relationship such that the effect of CSRS on employees’ ITS is weaker for employees having high PEBs. Theoretical and practical implications for the hospitality industry as well as limitations and future research directions have been discussed.